Thanks to Jiyeon Lee of the CTL for sharing resources by U. Penn's Prof. Chris Long (Philosophy).
His Blogging Scoring Rubric looks excellent - extremely useful since it nuances types of posts, looking at content contribution, clarity and mechanics, reference and support, and connection with other blogs and resources.
Professor Long also has a YouTube video (15:44) called Pedagogy of Blogging . While I haven't seen it yet, at first glance it looks interesting and helpful .
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